VTEX Marketing — Ritual of the two weeks

Biweekly Rituals

One page per two-week window: what each project moved, how hot it is running, what it needs and what it can give. Pulled live from the shared submission sheet every time this page loads.

Cycle
#02
Window
Sep 22 – Oct 5, 2026
Projects reporting
6
Updates logged
13
Average temperature
3.7 · Good pace

Synced Sun, 18 Oct 2026 07:02:00 GMT

Two-week window

The cycle at a glance.

Each card is one submission: three updates, the project temperature, and the two lines that make the ritual worth having — what it needs and what it can give.

Pick dates to see only the updates submitted in that period, across every cycle.

1 Blocked2 Struggling3 Steady4 Good pace5 Flying

Academy

Ana Retore

3 · Steady

This cycle

  1. 01• Presentation for Mariano about Master Architect Training for 2027. Roadmap, expectations, pre-requisites, benefits, etc
  2. 02• Alignment with Carol Rohrs about VTEX Next. Masterclass + Extra CAC and CMX Level 3 Exam editions ◦ Started building both exams ◦ Open registrations
  3. 03• Creation of playbook and alignment of process for masterclasses at VTEX Day. ◦ Next step: work on VTEX's masterclasses agenda, speakers, etc.

Needs help with

- VTEX Club - Benefits for MAT - Renata - agency would help with the timetable from masterclasses

Can help with

,

Battle of Bats

Ariel Merino

4 · Good pace

This cycle

  1. 01Captains confirmed. Players and media day to be planned and confirmed. Battle of Bats Challenge to be launches oct 16

Needs help with

Media content ideas

Can help with

special guests for the next edition

Data and Reputation

Bruna Coelho Braune

4 · Good pace

This cycle

  1. 01First draft of VeRô (my Bot's name lol) is ready, but I'm still refining with Salcedo to present to Mariano.
  2. 02I'm this week integrating with Granola and Zendesk for more information.
  3. 03Pending Campaigns information to move forward with that. Salcedo is trying to get inputs from Santiago.

Needs help with

Unblocking campaigns' info from Santiago/Mariano.

Can help with

Whatever is needed from other teams.

VCC

Thalita Sdroiewski Uba

4 · Good pace

This cycle

  1. 01Set Pink Free - We've officially launched the campaign!

Needs help with

Making some noise and coming up with activation ideas or Set Pink Free!

Can help with

Whatever anyone needs help with :)

VTEX Club

Maria Silvia Schettino

4 · Good pace

This cycle

  1. 01Launch plan + social media plan oficially defined; VTEX Next (first week of december) will host VTEX Club's launch
  2. 02October will count with 2 groups beginning to access the Club

Needs help with

-

Can help with

-

Website

Juan Pablo Franco Henao

3 · Steady

This cycle

  1. 01VTEX Day Website
  2. 02AB TEST Metrics
  3. 03Moving Article Publisher to Dark Kitchen

Needs help with

Check news generated by AI at https://www.vtex.com/en-us/news

Can help with

Website

Project intersection

Where the projects meet.

Every “needs help with” is matched against every other project's “can help with”. Matches are suggestions for the room — confirm them in the ritual, then log the handshake.

No overlaps detected in this cycle. Either nothing was flagged, or the needs and offers use different wording — read the cards side by side.

Academy

Can be unblocked by

  • No match yet.

Battle of Bats

Can be unblocked by

  • No match yet.

Data and Reputation

Can be unblocked by

  • No match yet.

VCC

Can be unblocked by

  • No match yet.

VTEX Club

Can be unblocked by

  • No match yet.

Website

Can be unblocked by

  • No match yet.